What's up guys? Today I'm diving in to the 'about' section of a couple local and popular restaurants know as Chili's and Teri Cafe. I'll be sharing my observations from the two websites, similarities, differences, target audiences, and all that good stuff. Lets wait no longer, here we go!
To start, I checked out the Chili's website. Very well put together, you can tell this is a major business who cares a lot about their image. I thought it was cool that their 'about' section was labeled 'our story'. Kind of provides a sense of being personable rather than just a quick business description. Knowing the history on a place is also very cool. They really cater to all audiences and offer items and promos to make every customer feel welcome. It's a big menu with a variety of food styles and drink options that outputs a very friendly atmosphere. Definitely seems like they are going for the idea of being a place that you can 'let your hair down' at. No suit and tie required. Chili's puts off the idea that it's a place with tradition, values, integrity, great food (with a large variety), and a place that you can take the family or even just meet up with friends for good food a drink. They want your experience to be fun!
Teri Cafe has a much more basic and straight forward website. It lands you right on their 'about' section upon visiting the website and has a brief description of it's origins and menu philosophy - just below this are clickable images to access their menu. They seem to shoot right from the hip, Japanese Cuisine, affordable, and fast service. It looks like they are trying to offer quality Japanese food for the "working man" who maybe doesn't want to drop high dollar prices at an upscale sushi joint. Unlike Chili's, they don't seem to promote their atmosphere much, just good priced food with quick service. Very standard stuff going on here.
There is some very apparent differences between the two, as I'm sure you've gathered so far. The cool thing is, despite the differences, they both express quality food with a reasonable price and good service. The atmospheres and vibes of the 2 places will be quite different, but the foundation is similar. I don't anticipate Teri Cafe drawing a crowd of friends in football jerseys on a Sunday looking for tailgate food and good selection of beer and mixed drinks. But, the casual person might go in for a quick meal while checking the game in the process. As always guys and gals, everybody's eyes will view things differently! So drop a few comments and share your thoughts on what I rambled about today. Thanks for checking out this weeks version of Ridgeway's Thoughts!
- Dave
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