It's no secret that social media these days can be used to amplify or start up a very successful business as it has a tremendous reach to numerous viewers everywhere. That being said, I don't think each brand serves equally for developing or promoting your business. Instagram and Snapchat are what I would consider the 2 top social media platforms for business use. With Instagram, imagery can absolutely mean everything for business promotion. Not only is Instagram image based but the use of hashtags allows you to target or cater to an audience or expand your reach and earn new followers. Through Instagram I see many who have their Snapchat usernames attached to their profiles. I have Snapchat listed because it can give a day by day 'behind the scene' story to what's currently happening in your business. I see the businesses and professionals I currently follow do this frequently. It can allow people to feel as if they can truly connect with a business when it's felt like they see what's going on daily.
While Instagram and Snapchat I feel like are best for business, I believe that Facebook and Twitter serve best for personal use. Based on my experience, Facebook and Twitter have been more of an outlet for person expression and more used to keep in contact with friends, family, etc... There seems to be more 'person to person' interactions on both of these platforms opposed to Instagram and Snapchat. Facebook also offers a 'groups' feature where you can set up an area for only certain people of family, interest, membership, or anything you want really to interact with each other.
All of which I stated above are based on my personal experiences with these 4 Social Media platforms I selected. I'm not necessarily right or wrong, just my opinions and observations. Again, I'll be excited to read what you guys think about topic! Thanks for checking out the 2nd post here in Ridgeway's Thoughts!
- Dave
All of which I stated above are based on my personal experiences with these 4 Social Media platforms I selected. I'm not necessarily right or wrong, just my opinions and observations. Again, I'll be excited to read what you guys think about topic! Thanks for checking out the 2nd post here in Ridgeway's Thoughts!
- Dave
Great post dave! I agree Instagram is a great outlet for getting your business recognized. I've also seen snapchat used very often for business. Facebook is still good but seems to be slowing down a little or so it seems. Looking forward to watching your business grow.
ReplyDeleteI agree with your thoughts about the usefulness of Instagram and Snapchat for business marketing Dave. I have to believe though that Facebook and Twitter must be providing significant benefits for businesses as well, since almost every product I buy these days has the Facebook and Twitter logos on the packaging. I believe the sheer number of people that use these platforms make them very effective for getting a company or product exposure to large yet focused audiences.
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